2010 Cadillac BRX
January 10th, 2008Spied: 2010 Cadillac BRX - Car News 1 | 2
Cadillac’s upcoming compact luxo-ute breaks cover.
BY STEVE SILER, PHOTOGRAPHY BY KGP PHOTOGRAPHY November 2007
Although Cadillac was one of the first brands to realize the notion of the luxury SUV with its tank-sized Escalade, the brand has been notably late in further populating the luxury utility market it helped popularize.
For example, Cadillac’s only other ute, the SRX, came nearly five years after the BMW X5 and has yet to achieve the kind of sales success Cadillac had hoped for, in spite of how well it drives.
Cadillac’s first compact SUV, the BRX, will be no less tardy, set as it is to appear in 2009. It will compete in a segment that includes the Acura RDX, BMW X3, and Land Rover LR2—all of which will have enjoyed between two and five years of market traction by then. By the time the BRX goes on sale, the all-new Mercedes-Benz GLK and Audi Q5 will be vying for attention.
Must Be Better Than Good
It adds up to the fact this Caddy needs to be better than good. The BRX will be built atop a stretched version of GM’s new front- and all-wheel-drive TE platform, the same architecture used by the 2008 Saturn Vue, which is the North American version of Europe’s Opel Antara.
The TE platform is a combo of the original Theta architecture found underneath the Chevy Equinox and Pontiac Torrent and the Epsilon mid-size-sedan platform that underpins the Chevrolet Malibu, Saab 9-3, and Saturn Aura.
The long-awaited Saab 9-4X crossover is also expected to be built on the TE platform. Both utes could go into production at the GM plant in Ramos Arizpe, Mexico, starting in 2009, alongside the Chevrolet HHR and Saturn Vue. BRXs intended for export markets could also be assembled in Trollhättan, Sweden, alongside the Cadillac BLS sedan and wagon.
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